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This kinda actually happened, but I got to name my content management/web accessibility team (me and one other person) WACM (as in "whack 'em"), because sometimes we get/have to whack people with accessibility. I really wanted AWSM though, but I couldn't sell it.
And to make a long story short, I personally did not get assimilated, though others did. Like I said, it's a long story.